Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

JUNE 25, 2023

Our guide introduces 23 must-reads, from timeless classics to hot-off-the-press publications that are creating waves in the market. TL;DR Continuous Discovery Habits is a guide for Teresa Torres’ discovery framework. Escaping the Build Trap promotes outcome-driven product management to deliver real value to customers.

Books 80

Books Analytic Tools Data Visualization Product Research 80

Mixpanel

DECEMBER 13, 2021

In The Cold Start Problem , Chen dives into the paradoxical nature of network effects, explaining how one of the best ways for a product to grow its userbase is to lean on its network of users. With the market today, it’s really, really hard to break through the noise. This interview has been lightly edited for brevity and clarity.

Analytic Tools 98

Analytic Tools Marketing Data Visualization Onboarding KPIs 98

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. Instead, it is about capturing new demand and reconstructing market boundaries.

Analytic Tools 61

Analytic Tools Data Visualization Feedback Software User Testing 61

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. As product professionals, we need to help position our products in ways that make sense for customers and the organization. Before starting Kindred Speak, she contributed to brand and marketing strategy for the Sleep Number Corporation and other companies.

Branding 94

Branding Data Visualization Magazine Customer Feedback 94

The Product Coalition

NOVEMBER 17, 2023

Companies own the platforms, and users don’t have much say in how things are run. It’s like a digital democracy where users have a say in how things work. NFT Revolution: Non-Fungible Tokens (NFTs) have taken the art and entertainment world by storm. The NFT market hit a staggering $10.7 You decide who sees what.

Analytic Tools 107

Analytic Tools Feedback Software Data Visualization User Testing 107

Product Talk

DECEMBER 6, 2023

Why does the outcome focus on business value and not customer value? Why can’t you just generate opportunities from what you know about your customers? How do you represent customer segments on an opportunity solution tree? What if you are being asked to deliver more than one outcome? How do you find opportunities?

Data Visualization 274

Data Visualization Product Research Analytic Tools Research Software 274

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. Instead, it is about capturing new demand and reconstructing market boundaries.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Product Management University

APRIL 10, 2018

It’s the little things that matter most when it comes to raising the customer experience from good to great. Sometimes there’s no substitute for just being “the customer” yourself. Most hotel TV systems take you directly to a menu with lots of entertainment options like movies, games, music, and of course, TV.

Customer Experience 113

Customer Experience Customer Feedback Travel Entertainment 113

Amplitude

JUNE 11, 2018

We’ll now dive into the core games of customer engagement strategy and lay out how product managers should frame the value of their product, the goals of their user experience design, and their growth strategy around the specific game their team is playing. Defining your Customer Engagement Strategy: Which game are you playing?

Customer Experience 86

Customer Experience User Testing Customer Feedback Strategy 86

Mind the Product

APRIL 26, 2019

In this entertaining and insightful talk from Mind the Product Singapore 2019, Sherif Mansour, Distinguished Product Manager at Atlassian, shares some common misconceptions about the product management craft, how we need to think differently about those issues, and what we should be doing instead. Marketing Driven Development is Bad.

Weak Development Team 137

Weak Development Team Data Visualization Product Research Entertainment 137

Amplitude

JULY 29, 2020

Instead, your product strategy should be a framework centered around providing value to your customers that helps you decide which tactics to explore. For example, Netflix’s product vision is “becoming the best global entertainment distribution service.”. Vision: being the best, around the world. Business Goals. Consider Amazon.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

Tyner Blain

NOVEMBER 1, 2023

Leading indicators are proxy variables which provide rapid feedback when economic measures are delayed. The theme of my talk was measure what matters and the feedback from attendees was positive. You’ll have exploitable market opportunities, internal capability shortcomings, product improvements to name a few.

Feedback Software 64

Feedback Software Customer Feedback Customer Experience User Testing 64

Bain Public

DECEMBER 14, 2021

Its host, Michael Luchen, explores how to do product management the best in terms of product strategy and vision, product development frameworks, customer research, and startups. They believe that no topic is off-limits if it helps inspire and build an amazing digital experience for users – and a product people actually want.

Research Software 52

Research Software Product Management Product Manager Data Visualization 52

The Product Coalition

JUNE 11, 2019

While new user acquisition and the number of downloads give you an initial high, what matters in the long term is your apps user retention i.e how many users are sticking around. Like any other relationship, the one between the app and the user also boils down to how happy the users really are.

Feedback Software 74

Feedback Software Analytic Tools User Testing Customer Experience 74

freshtrax

NOVEMBER 3, 2023

In this article, I will present three of these insights. The concept of design thinking may sound complex at first, but we hope to convey that valuable insights can be gained from entertainment media like anime. However, this model serves as the fundamental framework.

User Testing 59

User Testing Product Research Customer Feedback Entertainment 59

Userpilot

MARCH 15, 2021

Let’s face it: engagement may be a key requirement for product growth, but your customers…don’t want to be engaged. In this article, we’ve compiled all the best tools you need to boost customer engagement and categorized them according to the user behavior metrics outlined in the AARRR framework. Ready to dive in?

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 76

Modus Create

FEBRUARY 16, 2022

The survey revealed interesting insights on Corporate America’s readiness for various digital initiatives, which we consolidated in our 2022 State of Digital Transformation report. Organizations that use innovation labs to solve real-world problems for potential customers will continue to gain value from them. .

Technical Review 143

Technical Review Research Software Reporting Tools Data Visualization 143

The Product Coalition

JULY 23, 2019

which makes it by far the fastest growing app market in the world. However, no matter how rosy and prospective the app market looks from the exterior, with more than 2 million apps available for download, the competition is nothing short of cut throat. One statement read as such: App Annie forecasts that by 2022, India will have 37.2

Analytic Tools 60

Analytic Tools Data Visualization Customer Feedback Customer Experience 60

UX Studio

SEPTEMBER 3, 2018

UX copywriting and user testing? We, at UX studio , collected three methods that provide more insights than general AB testing. We also gathered some tips from around the web to help you implement testing UX copy into your user experience research processes like a pro. And something a marketing or advertising team did.

User Testing 110

User Testing Product Research Testing UX 110

Andrew Chen

DECEMBER 1, 2021

” Here’s how I define each side: There are usually a minority of users that will create disproportionate value and as a result, they will have disproportionate power. For marketplaces, these are usually the sellers and providers who spend their entire day attracting users with their products and services.

Research Software 95

Research Software Books Customer Experience Technical Cofounder 95

Userpilot

FEBRUARY 14, 2021

on marketing in 2020. So even if you have a household brand that goes back to the times before SaaS was cool (1997), marketing is a must. Product-Led Growth Lifecycle Marketing Personalized In-App Experiences Product Marketing Viral Loops Affiliate Marketing Conclusion. In-app marketing.

Feedback Software 81

Feedback Software Research Software Customer Experience User Testing 81

BrainStation Product Management

AUGUST 7, 2019

In fact, interviewees come from all sorts of industries and their discussions – which rarely clock in above the half-hour mark – cover everything including arts, science, user experience, strategy, career tips, design, differentiation, and metrics. . That doesn’t mean that host Mike Fishbein’s show lacks variety. How I Built This.

User Testing 63

User Testing Research Software Product Research Product Management 63

Business of Software Conference

JANUARY 23, 2020

The Email Game: The Key to Happy Customers // Rahul Vohra, Superhuman. Rahul has spoken before at Business of Software in USA 2018 about the product-market fit engine and creating something people love to use. Most companies worry about what users want or what they need. How can you find fun in the usually mundane?

User Testing 97

User Testing Customer Experience Feedback Software Research Software 97

The Product Coalition

MARCH 3, 2019

There are plenty of examples of unwieldy firms moving so slowly that they learn users’ real needs far too late to be able to adapt to them. Waterfall” is a broad categorization of traditional project management frameworks which are defined by stage-gating and phasing of a project over a long period of time.

User Testing 61

User Testing Product Research Agile Customer Feedback 61

PMLesson's Ace the PM Interview

SEPTEMBER 12, 2019

Question : Design a product that solves user pain points around owning a pet. Recommended Structure Exponent's Product Design Framework Here is a framework that we recommend you use for Product Design questions. In this post, we'll review a case study submission from one of our Exponent members. Please proceed. Sounds great.

Feedback Software 40

Feedback Software Entertainment User Testing Data Visualization 40

Andrew Chen

NOVEMBER 1, 2018

Earlier this year, I joined Andreessen Horowitz as a General Partner, where I focus on a broad spectrum of consumer startups: marketplaces, entertainment/media, and social platforms. How to apply user growth ideas in an investing context. Teams focusing on user growth have spun up across some of the best companies in the ecosystem! (As

Onboarding KPIs 111

Onboarding KPIs Feedback Software User Testing Data Visualization 111

Mind the Product

AUGUST 28, 2017

The business has three types of user, – those that build fundraising pages, those that donate to the pages, and the charities or nonprofits that the money goes to. He prefers to combine data and intuition: “As a product manager my role is know my customer well enough that I can look at a feature from their perspective.

Analytic Tools 143

Analytic Tools Research Software User Testing Customer Experience 143

The Product Coalition

DECEMBER 8, 2019

the craft of product management, creating customer and business value) 2. Market Competence ????? understanding your market, industry, competition) 3. business models, your product/business, finance, sales, marketing, scaling) 4. the craft of product management, creating customer and business value) The secret is out.

Weak Development Team 93

Weak Development Team Development Analytic Tools User Testing 93

DISQO

DECEMBER 22, 2017

The organization embraces ‘design thinking,’ a methodology for identifying and solving customer needs throughout a defined journey. Thanks in part to frameworks like design thinking, the organization has achieved remarkable results: 8 in 10 couples today plan their wedding on The Knot. How’s that for engagement?

Product Research 40

Product Research User Testing Customer Feedback Data Visualization 40

DISQO

DECEMBER 22, 2017

The organization embraces ‘design thinking,’ a methodology for identifying and solving customer needs throughout a defined journey. Thanks in part to frameworks like design thinking, the organization has achieved remarkable results: 8 in 10 couples today plan their wedding on The Knot. How’s that for engagement?

Product Research 40

Product Research User Testing Customer Feedback Data Visualization 40

Andrew Chen

DECEMBER 10, 2018

I’m really bullish about what’s around the corner – and I want to unpack what I’m looking for, how I’ve drawn insights from history, and what’s around the corner. Content marketing. The origin of the Michelin Guide and why content marketing still works. Viral growth. Marketplaces. Why is that?

User Testing 100

User Testing Startups Technical Review Customer Experience 100

DISQO

DECEMBER 22, 2017

The organization embraces ‘design thinking,’ a methodology for identifying and solving customer needs throughout a defined journey. Thanks in part to frameworks like design thinking, the organization has achieved remarkable results: 8 in 10 couples today plan their wedding on The Knot. How’s that for engagement?

User Testing 40

User Testing Product Research Customer Feedback Data Visualization 40

BrainStation Product Management

AUGUST 7, 2019

BrainStation offers Online Live Certificate Courses in data, design, development, marketing, and product management. Hosted by designers Rob Hayes and Tom Creighton, Framework is “a podcast about the process of researching, planning, and building that goes into bringing a product to market.”. Speak to a Learning Advisor.

User Testing 40

User Testing Product Research Research Software Product Management 40

Intercom, Inc.

MARCH 19, 2020

If you’re building a business that’s ultimately about you getting the biggest return and not so much about truly creating value for a customer or a user, that will probably take precedent over the purpose or over the user experience. Build with people, not for them.

Customer Experience 37

Customer Experience User Testing Customer Feedback Research Software 37

Business of Software Conference

JUNE 29, 2020

So, it would really help if as we kind of go through this I can get some feedback from folks about what you’ve heard what you’ve done. Do we create any value for our business for our customers? And, 2) as leaders we need to learn how to give feedback and give input without dictating outputs.

User Testing 59

User Testing Feedback Software Research Software Product Research 59

Andrew Chen

MAY 28, 2019

No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin and including work from myself, Connie Chan, and others. And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market. A brief history of podcasting.

Analytic Tools 93

Analytic Tools Research Software Feedback Software User Testing 93