The Secret PM Handbook

SEPTEMBER 16, 2016

Who the product is for (the market). This is the classic framework from Geoffrey Moore’s Crossing the Chasm. The Three Laws of Marketing Physics: For the best chance of success, your product should have 1) an Overt Benefit, 2) a Dramatic Difference, 3) a Real Reason To Believe. What are the four components?

Product Management 275

Product Management Product Manager Product Research User Testing 275

Andrew Chen

DECEMBER 10, 2018

Dear readers, I’m often asked- so what kind of startups are you investing in at Andreessen Horowitz? Content marketing. The origin of the Michelin Guide and why content marketing still works. How chain letters were invented and rethinking its effectiveness in the framework of viral growth. Viral growth.

User Testing 100

User Testing Startups Technical Review Customer Experience 100

Product Talk

DECEMBER 6, 2023

In my book Continuous Discovery Habits , I distinguished between three types of outcomes : Business outcomes measure the health of the business and are typically financial metrics like grow revenue, increase market share, or reduce churn. Opportunities expose gaps in the market where we can immediately create value for our customers.

Data Visualization 274

Data Visualization Product Research Analytic Tools Research Software 274

Indicative

OCTOBER 8, 2020

By the end, we hope you’ll come away with tips for building an effective Customer Analytics strategy for your company’s product and marketing teams. . With this context in mind, gaming analytics is the process of applying user behavior data to guide marketing, product, and business decisions. What Is Gaming Analytics?

Data Visualization 145

Data Visualization Analytic Tools Research Software User Testing 145

Mind the Product

JULY 16, 2019

I’m happy when my team picks whatever framework they like – whatever flavour of scrum or kanban or agile something else, or any process they want to use, I don’t care how they write user stories – if they write user stories. Organizational Thank Yous – your secret power for lateral leadership.

Customer Experience 110

Customer Experience Product Research Leadership Weak Development Team 110

Andrew Chen

DECEMBER 1, 2021

My book aims to change that, systematically laying out concepts for startups and folks launching new products to consider. It’s a form of entertainment.[^1]. I’ve seen the difficulty of managing the hard side for rideshare first-hand, where drivers are the ones selling their time and effort in the market.

Research Software 95

Research Software Books Customer Experience Technical Cofounder 95

Modus Create

FEBRUARY 16, 2022

Media/Entertainment (66%), Finance/Accounting (59%), and Research/Engineering (54%) have a high percentage of executives who believe digital initiatives are either extremely or very critical to their organization’s overall health. 57% of large organizations have adopted an Agile framework for implementing digital initiatives.

Technical Review 143

Technical Review Research Software Reporting Tools Data Visualization 143

Andrew Chen

DECEMBER 10, 2018

Dear readers, I’m often asked- so what kind of startups are you investing in at Andreessen Horowitz? Content marketing. The origin of the Michelin Guide and why content marketing still works. How chain letters were invented and rethinking its effectiveness in the framework of viral growth. Viral growth.

User Testing 40

User Testing Startups Technical Review Customer Experience 40

Bain Public

DECEMBER 14, 2021

Its host, Michael Luchen, explores how to do product management the best in terms of product strategy and vision, product development frameworks, customer research, and startups. This includes everything from product management to design to development and marketing. Rocketship.fm

Research Software 52

Research Software Product Management Product Manager Data Visualization 52

BrainMates

SEPTEMBER 18, 2019

At our latest Product Talks in Sydney, Kent Weathers , a Product leader with 15+ years’ experience bringing technology products to market, shared his strong opinions on why new product launches will continue to fail. lack of effective product marketing.

Product launches 49

Product launches User Testing Weak Development Team Product Research 49

BrainStation Product Management

AUGUST 7, 2019

Hosted by designers Rob Hayes and Tom Creighton, Framework is “a podcast about the process of researching, planning, and building that goes into bringing a product to market.”. This Week in Startups. The podcast recently interviewed Jason Field, BrainStration’s Founder and CEO. How I Built This. The Product Podcast.

User Testing 63

User Testing Research Software Product Research Product Management 63

Andrew Chen

NOVEMBER 1, 2018

Growing startups and evaluating startups share common skills. Earlier this year, I joined Andreessen Horowitz as a General Partner, where I focus on a broad spectrum of consumer startups: marketplaces, entertainment/media, and social platforms. 3) And finally, to prioritize and make decisions that impact the future.

Onboarding KPIs 111

Onboarding KPIs Feedback Software User Testing Data Visualization 111

BrainStation Product Management

AUGUST 7, 2019

BrainStation offers Online Live Certificate Courses in data, design, development, marketing, and product management. Hosted by designers Rob Hayes and Tom Creighton, Framework is “a podcast about the process of researching, planning, and building that goes into bringing a product to market.”. This Week in Startups.

User Testing 40

User Testing Product Research Research Software Product Management 40

Mind the Product

AUGUST 28, 2017

He joined JustGiving after two years at Vzaar, a startup that focuses on video streaming. He thinks a product manager should be allowed to be flexible with the framework they use, “ultimately it’s about shipping, and you know if you’re shipping or not”. It has been running for 17 years and has raised in excess of £3 billion to date.

Analytic Tools 143

Analytic Tools Research Software User Testing Customer Experience 143

Andrew Chen

MAY 28, 2019

No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin and including work from myself, Connie Chan, and others. I’m looking for startups that can change the game there. However, its market share has fallen in the last few years, from over 80% to 63%.

Analytic Tools 93

Analytic Tools Research Software Feedback Software User Testing 93

The Product Coalition

MARCH 3, 2019

Waterfall” is a broad categorization of traditional project management frameworks which are defined by stage-gating and phasing of a project over a long period of time. market research, user research, design, requirements definition, actually building the thing, QA testing, user testing, and so on.

User Testing 61

User Testing Product Research Agile Customer Feedback 61

The Product Coalition

DECEMBER 8, 2019

Market Competence ????? understanding your market, industry, competition) 3. business models, your product/business, finance, sales, marketing, scaling) 4. Clarity on what product management is, product frameworks, product process, how all the elements fit together Setting direction. Market Competence ?????

Weak Development Team 93

Weak Development Team Development Analytic Tools User Testing 93

Andrew Chen

MAY 28, 2019

No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin, Avery Segal and Bennett Carroccio, including work from myself, Connie Chan, and others. I’m looking for startups that can change the game there. but may not directly sound like podcasting.

Analytic Tools 40

Analytic Tools Research Software Feedback Software User Testing 40

Sachin Rekhi

MARCH 6, 2009

However, if you take the time to either build or use an existing great A/B testing framework, the cost of A/B testing goes down significantly and becomes easier to do on a regular basis. There's likely a startup opportunity to provide better A/B testing tools that let you look at the full effect of variations over time). Direct Sales.

Data Visualization 60

Data Visualization Reporting Tools User Testing Entertainment 60

Andrew Chen

DECEMBER 13, 2018

I recently did a podcast with Ryan Hoover, co-founder of Product Hunt and my sister Ada Chen Rekhi, previously SVP Marketing at Survey Monkey – here’s what we talk about: The network effects that makes Silicon Valley what it is. Personal life OKRs. If you like the podcast, you can subscribe here. Some quotes from the episode.

Startups 79

Startups Customer Experience User Testing Product Research 79

Business of Software Conference

JUNE 29, 2020

If you’re on a marketing team you’re probably talking to your manager about what marketing campaigns you’re running, and if you’re in H.R. All those frameworks take judgment, they take expertise, they take framing the problem and that’s because most of the problems we face in business are ill-structured.

User Testing 59

User Testing Feedback Software Research Software Product Research 59

Business of Software Conference

JANUARY 23, 2020

Rahul has spoken before at Business of Software in USA 2018 about the product-market fit engine and creating something people love to use. Last year I shared how to optimize your way towards product market fit; spend half your time doubling down on what people really love and half your time systematically overcoming objections.

User Testing 97

User Testing Customer Experience Feedback Software Research Software 97

Andrew Chen

DECEMBER 13, 2018

I recently did a podcast with Ryan Hoover, co-founder of Product Hunt and my sister Ada Chen Rekhi, previously SVP Marketing at Survey Monkey – here’s what we talk about: The network effects that makes Silicon Valley what it is. Personal life OKRs. If you like the podcast, you can subscribe here. Some quotes from the episode.

Startups 40

Startups Customer Experience User Testing Product Research 40

Business of Software Conference

JULY 13, 2020

Audience member: Yes, because what I do is creating frameworks and patterns and I would still do that to give meaning to what to my existence. Audience member: Yes, it’s the opportunity to create and to build a framework to enable myself to create more and create better. A manifesto for what marketing should be.

Customer Experience 59

Customer Experience User Testing Research Software Feedback Software 59