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From Niche to Success: How To Make Vertical SaaS a Worthwhile Startup Investment

The Product Coalition

It’s difficult to find a SaaS company that isn’t already in the niche you wish to enter! The solution? Vertical SaaS! Vertical SaaS has had a tremendous run during the last decade. Why is Vertical SaaS on the rise? Spotify is an example of regular SaaS ; you pay to conveniently locate and stream music.

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Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes

Product Talk

Opportunity solution trees help product teams chart the best path to their desired outcome. Opportunity solution trees help product teams chart the best path to their desired outcome. – Tweet This In this article, we’ll cover what an opportunity solution tree is, the benefits of using one, how to create one, and so much more.

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? SaaS Content Marketing.

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Gamification meets the altruistic world of donation platforms

UX Planet

The fundraiser together with the person in charge creates a campaign on a platform aimed at potential donors and then the potential donor will determine their choice to donate or not, then the results of the donation are distributed by the fundraiser and the person in charge/platform. Gamification ?

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How to succeed in 2020: the most important insights from 8 recent market research studies

The Product Coalition

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

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What is Storytelling in UX and How to Use It?

UX Planet

Storytelling is an ancient art form used to inform, entertain, and enchant audiences for thousands of years. That is why storytelling is a powerful tool that designers must leverage to transform routine digital interactions into extraordinary, unforgettable experiences. Take Duolingo, the renowned language education app, as an example.

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23 Product Management Books PMs Must Read in 2023

Userpilot

Our guide introduces 23 must-reads, from timeless classics to hot-off-the-press publications that are creating waves in the market. TL;DR Continuous Discovery Habits is a guide for Teresa Torres’ discovery framework. The Jobs To Be Done Playbook and When Coffee & Kale Compete are guides to the JTBD framework.

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