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418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. 2:14] What is brand storytelling? Brand storytelling educates, entertains, and inspires your audience.

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The Next Next Job, a framework for making big career decisions

Andrew Chen

This is the “Next Next Job” framework for thinking about career moves, particularly in the highly chaotic situations that we find ourselves in today where there are many many opportunities across different industries and company stages. But at the same time, having a bit of an analytical framework behind your decision will help.

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

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What is Storytelling in UX and How to Use It?

UX Planet

Storytelling is an ancient art form used to inform, entertain, and enchant audiences for thousands of years. These story-based frameworks help them create engaging user experiences that resonate with users on a deeper level, beyond simply satisfying their needs. UX designers base these personas on market and user research.

UX 90
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How to succeed in 2020: the most important insights from 8 recent market research studies

The Product Coalition

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. Instead, it is about capturing new demand and reconstructing market boundaries.

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Product Growth vs. Product-Led Growth

Userpilot

Although they both focus on the product, product-led growth is a cross-organizational approach that affects a company’s model, channels, and market. To implement a PLG strategy, though, you’ll need to first identify the right framework for your organization.