Pragmatic Marketing

MAY 6, 2018

The most recent evolution involves the Pragmatic Marketing Framework. We’ve revised 14 boxes on the right side of the framework to more accurately reflect the current realities of marketing products and connecting with buyers. For example: How effective is our website? How effective is our content?

Framework 70

Framework Marketing Webinar Document 70

Intercom, Inc.

DECEMBER 10, 2019

To fully understand what such a change in thinking requires, we’ve realized that it’s important to understand what we call the “product impact framework” – the steps of cause and effect that culminate in positive outcomes for the business. The Product Impact Framework felt like a natural progression from features to outcome.

Onboarding KPIs 281

Onboarding KPIs Framework Product Research User Testing 281

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. A diagram of the OKR framework.

Onboarding KPIs 105

Onboarding KPIs Product Marketing Marketing Data Visualization 105

Product Innovation Educators

FEBRUARY 28, 2022

How product managers can move their customers to action using the StoryBrand Framework. Specifically, we will learn about a 7-part framework for marketing communications. Peterson, whose PhD is specifically about the validly and effectiveness of this framework, which has been used by tens of thousands of organizations.

Framework 87

Framework Transportation Marketing Product Management 87

Userpilot

FEBRUARY 20, 2024

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth? Geographic Segmentation : Divides the market by location, useful for regional customization and addressing cultural differences.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization User Testing 104

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. As well as the marketing channels you’re going to use and the potential tactics you can use to move prospects forward.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

The Product Coalition

MAY 2, 2023

When it comes to marketing, sometimes the answer is as simple as child’s play. Just as teachers distill complex concepts for young minds, marketers can adopt a similar strategy to captivate their target audience. Enter the Explain Like I’m 5 (ELI5) framework, breaking complicated concepts into easily digestible bites.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. She then headed up marketing & communications at Cover, an Android app that was acquired by Twitter. Read This First.

Branding 52

Branding Startups Marketing Consulting 52

Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. This article highlights how marketing resource management helps streamline processes, organize resources, and enhance workflows for better results.

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Customer Experience 98

Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Retention is a top priority for mobile marketers. 6 Essential Mobile Marketing Metrics. Chat with us today

Data Visualization 147

Data Visualization Marketing User Testing Feedback Software 147

Mixpanel

MAY 28, 2024

No one will argue that marketing is unimportant. But in a competitive space like ecommerce, I will argue that focusing only on marketing performance isn’t enough. I see too many ecommerce companies focusing all of their time, efforts, and budget on marketing and marketing analytics. Not convinced?

Data Visualization 52

Data Visualization Analytic Tools Customer Experience Marketing 52

Userpilot

AUGUST 16, 2022

What if you knew that not all goal-setting frameworks are beneficial to your team? There are a plethora of goal-setting frameworks out there. But choosing a framework is easier said than done. Let’s dive into this article to find the perfect goal-setting framework to grow your product. Tiered goals framework.

Feedback Software 98

Feedback Software Research Software Framework User Testing 98

Dear Strategy

MARCH 15, 2023

The original idea was to have a blog post that went along with every podcast episode in the hopes that search engines, and perhaps even a few actual humans, might find that content and be drawn into my ever-expanding marketing funnel. Now what about the new framework? Cue evil laugh]. So that just about covers the new era.

Framework 52

Framework Workshop Blog Education 52

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

The Product Coalition

JANUARY 12, 2021

Although 2020 has made marketing a more difficult challenge for the typical business?—?with Before you get started, read up on marketing strategies so you can be in the know and at the cutting edge of the marketing scene. this doesn’t necessarily mean that the company needs to follow feelings of uncertainty by 2021.

Marketing 130

Marketing Strategy Advertising Customer Experience 130

Andrew Chen

AUGUST 13, 2023

This is the “Next Next Job” framework for thinking about career moves, particularly in the highly chaotic situations that we find ourselves in today where there are many many opportunities across different industries and company stages. But at the same time, having a bit of an analytical framework behind your decision will help.

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Framework Startups Entertainment Development 91

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Growth marketers are more oriented to leverage tools and marketing channels to drive growth by both acquiring and retaining customers at all costs.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. Market research focuses on understanding consumer behavior and preferences in order to inform marketing strategies and business decisions.

User Testing 125

User Testing Product Research Data Visualization Customer Feedback 125

Userpilot

NOVEMBER 15, 2021

With that being said, businesses should always be in the process of running product-led growth experiments to reduce risks and make the product meet customer requirements in this highly saturated market. What is a product experimentation framework? Step-by-step guide to product experimentation framework. A/B testing.

Onboarding KPIs 98

Onboarding KPIs Framework User Testing Feedback Software 98

First Round Review

OCTOBER 12, 2021

Should you hire a brand, product or growth marketer, and how do you know when you've found the right candidate? Maya Spivak, former marketing leader at Segment and Wealthfront, unpacks her frameworks for identifying the type of marketer your startup needs, interviewing and closing candidates.

Startups 104

Startups Marketing Framework Branding 104

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

NOVEMBER 30, 2023

Finally, it teaches teams to look at the product design process through their eyes, and so it fosters a customer-centric design culture within the organization, Overall, UX research is the foundation for designing and building a successful and competitive product in the market. What are the 4 phases of the UX project process?

Product Research 104

Product Research User Testing Research Software Data Visualization 104

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product. Product go-to-market strategy.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Alchemer Mobile

NOVEMBER 10, 2022

mParticle is the customer data platform for brands leading the CX revolution. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Mobile in-app feedback tools & solutions. Unify data and simplify partner integrations with enterprise-class security and reliability.

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Feedback Software Analytic Tools Reporting Tools Data Visualization 256

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

User Testing 137

User Testing Product Research Product Marketing Customer Experience 137

Product Solving

AUGUST 19, 2020

Go into every customer interview with a specific goal in mind and use the right type of interview framework to accomplish that goal. Help keep them on track by choosing a framework that suites the goals you have set out for the interview. There are too many resources and frameworks out there to utilize. Subscribe now 1.

Framework 52

Framework User Testing Customer Feedback Customer Experience 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

NOVEMBER 23, 2021

Having sharp business acumen and interest in technology-driven framing has allowed him to envision the concept of growing premium organic foods on his 100-acre farmland and create a niche market for some of the premium organic grains across India and overseas. I have defined the below dimensions as a cohesive framework.

Startups 120

Startups Strategy Technical Review B2B 120

NextBigWhat

AUGUST 2, 2019

The course has been extremely useful in understanding some of the core product management frameworks and how to apply these frameworks in real life. It also helped in understanding how to prepare better GTM plans and how product is a function of the market. About the Product Management Course. 200+ topics. 25+ guest speakers.

User Testing 94

User Testing Branding Feedback Software Customer Experience 94

The Product Coalition

JULY 10, 2022

I challenge you to think of brands, products, and services you use in your daily life, and apply this framework to them. Finding product market fit Every product, business, brand, service, or other impactful venture has been successful through product market fit. Let’s examine each and illustrate their power.

User Testing 135

User Testing Advertising Branding Customer Experience 135

Mixpanel

AUGUST 3, 2023

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you build your marketing strategy around the funnel? Retain your users How can you develop a customer marketing strategy? Grow and scale How does marketing strategy change as the company matures? Revenue-led.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Userpilot

MAY 20, 2024

Customer advocates drive customer acquisition via WOM , bolster brand reputation and visibility, and can offer valuable insights to improve the product. Examples of customer advocacy programs include brand ambassador or affiliate programs. First, they help you increase your brand visibility and acquire new customers.

Analytic Tools 105

Analytic Tools Feedback Software Customer Feedback Customer Experience 105

Brian Balfour

JUNE 28, 2017

This post is an introduction to a five part series where I explain for frameworks you need to align to grow to a $100M+ company. This is a question I’ve pondered for a long time and have pieced together a framework to explain the difference. The framework has many implications for how you seek out growth and build a company.

Product Marketing 111

Product Marketing Marketing Framework Definition 111

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

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User Testing Onboarding KPIs Product Research Startups 130