Remove Feedback Loop Remove Guidelines Remove Research Software Remove User Testing
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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.

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How to Build a Consistent Brand Experience [+ Tips]

Userpilot

In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. It creates a sense of reliability among the customers, fosters trust, and encourages product adoption and loyalty. Maintaining core brand elements across various platforms to offer a familiar brand image.

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5 Costly Branding Mistakes

UX Planet

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Lack of research skills: Conducting effective research requires specific skills and tools.

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We Made a Mobile App in Six Weeks. Here’s How You Can Too.

Modus Create

Companion apps have helped users in self-diagnosis, allowing them to seek proactive treatment. Many healthcare organizations also use companion apps to help their users fight addiction. . Why the Ishihara Test? We felt that the century-old test could use a 21st-century makeover — a mobile app.

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Intercom’s Rich Archbold on how to run less software

Intercom, Inc.

In engineering, you want to move fast, ship often and solve real customer problems. Yet competition and the exponential rate of change in software are pushing against that mission. Enter our philosophy of Run Less Software. We take care of most of Intercom’s backend technologies. What it means to Run Less Software.

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Voice of Customer: Why VoC should lead your product development process

Usersnap

As a product manager or a SaaS company owner, what is your main drive in building new products? Do you consider customer feedback? Should the Voice of Customer influence product development? You may have realized how customer feedback has become a huge focus in recent years.

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Plan with Problems. Execute with Solutions.

Ask Benny

Sprints are internal without any release and feedback from customers. It means you must involve your engineering team in the discovery process in order to innovate prototype and evaluate what may bring better value to the product and to your customers. We need it to commit to our stakeholders and to our customers.