Remove Finance Remove Market Research Remove Product launches Remove Product Marketing
article thumbnail

How to Build a Go-to-Market Team for Your SaaS Company

Userpilot

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. How to build a team to implement your go-to-market plan: Set clear milestones for your team.

article thumbnail

11 Key SaaS Roles and Responsibilities in 2023

Userpilot

They also manage finances and supervise one or more engineering teams. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. They also manage finances and supervise one or more engineering teams. Come up with product and new feature ideas.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Overengineering 101: What Is It and How Can Product Managers Avoid It?

Userpilot

Let’s look at some of the more serious consequences of excessive engineering that can plague your product far into the future. Longer development cycles Developing unwanted features delays the product launch or the update release. First, it delays the product launch. Finding the product-market fit.

article thumbnail

Top 11 Female Product Management Influencers to watch in 2022

Userpilot

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

article thumbnail

How 3 product marketing managers execute product releases

Roadmunk

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

article thumbnail

How to Become a Director of Product

The Product HQ

As product managers, you have to work in a hybrid setting where you manage the strategy and act as an individual contributor. That means a better grasp of market research, a deep understanding of the bigger picture, and an understanding of how it affects the product management department.

article thumbnail

Launching a New Breakout Product | Jason Fried | BoS USA Online 2020

Business of Software Conference

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email. Upcoming Events.