Preference Testing: A Step-By-Step Guide
Userpilot
SEPTEMBER 15, 2023
TL;DR Preference testing is a research method used by UX and UI designers to decide which designs users prefer and why. A preference test is a research tool used in UX and UI to assess users’ preferences for a particular design. Let’s get right to it, shall we? Book the demo to see how it can help your team.
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