What does the product marketing manager do? Segment, Airbnb and Upwork experience
The Product Coalition
APRIL 11, 2019
“And while the PM team is developing the idea and getting beta customers, you should kind of be a fly on the wall listening to the use cases and then as you get close to launch, ramp back up again so that you’re defining the key use cases, the key audience, key messaging packaging, positioning, go to market roadmap.”?—?says says Diana.
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