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Why is Idea Management Important?

ProductPlan

Sometimes we even hold brainstorming sessions dedicated to nothing else but bringing forth new ideas. But coming up with ideas is the easy part. For this reason, product teams need to develop a process for idea management. Here are four good reasons to take idea management seriously.

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How Product Organizations Can Balance Big Bets Versus Short-Term Wins

ProductPlan

It’s not sexy and won’t land the leadership team any TED Talks. The team can still make minor changes and improvements that boost adoption, revenue, and retention while still pursuing big bets. Taking a bifurcated approach to product development and innovation is more vital than ever.

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Where Do PMs Gather Their Product Ideas?

ProductPlan

The weary musician jotting down notes and chords that came to them in a dream or the product manager dreaming of new product ideas. Product teams long for similar moments of inspiration, but the motivational poster vision of breakthrough ideas misses the raw materials and effort that lead up to these moments.

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How Product Organizations Can Balance Big Bets Versus Short-Term Wins

ProductPlan

It’s not sexy and won’t land the leadership team any TED Talks. The team can still make minor changes and improvements that boost adoption, revenue, and retention while still pursuing big bets. Taking a bifurcated approach to product development and innovation is more vital than ever.