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Turning Software Into Money | Paul Kenny, OceanLearning | BoS USA 2017

Business of Software Conference

He’ll be talking about how to scale and onboard sales teams effectively. It was a terrible market to work in, 100s of publications were the same from you. They may have been great in one role, but the market has changed and the type of interactions have changed and they aren’t up to it anymore.

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Positioning For Growth: How To Make Complex Products Obviously Awesome | April Dunford, Ambient Strategy | BoS USA 2019

Business of Software Conference

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. This is a talk about positioning one of the most misunderstood concepts in marketing, in startups, in business. It’s not your vision in the market.