Dear Strategy
AUGUST 27, 2018
Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! Business, Product, and Marketing Strategies. Most companies that I work with have three layers of strategy.
Roy Madden
MARCH 10, 2016
Ninety-two percent of marketers are creating more digital content now than they did two years ago, and 83 percent expect this number to continue to rise, according to Accenture. For marketers, in particular, it means that the ability to engage consumers with fresh and relevant points of view is a swiftly moving window.
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Oren Steinberg
MARCH 7, 2017
By positioning yourself as the expert in the field, and by writing quality content on the subject matter, you can get the big corporate attention via inbound marketing. Assuming you already ‘made your product bed’ and have completed the product-market fit stage, then you need to carefully and creatively choose the corporations.
Business of Software Conference
JANUARY 28, 2019
And you know how it’s funny, we were talking about the butterfly – I did have a thing, as I stood up for that conference in 2008, I had a little moment of panic because this whole market was new to me and I started thinking as I was walking down to take the stage, how the hell I got here? But it’s not always that serious.
Business of Software Conference
JANUARY 16, 2020
April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. This is a talk about positioning one of the most misunderstood concepts in marketing, in startups, in business. It’s not your vision in the market.
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