Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! Business, Product, and Marketing Strategies. Most companies that I work with have three layers of strategy.

Strategy 53

Strategy Outbound Inbound Marketing 53

Roy Madden

MARCH 10, 2016

Ninety percent of the world’s data has been generated in the last two years, according to one study. In 2014, WordPress reported that it was publishing 17 posts every second—or 1.5 In 2014, WordPress reported that it was publishing 17 posts every second—or 1.5 Do you have the right tools in place? million posts per day.

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Crowdsource 40

Business of Software Conference

JANUARY 28, 2019

A sales coach with experience working with software companies including Redgate and StackExchange, Paul has a huge amount of experience and insight to share on the process of selling your software. It was a terrible market to work in, 100s of publications were the same from you. But it’s not always that serious.

Research Software 40

Research Software Feedback Software Magazine Customer Experience 40

Business of Software Conference

JANUARY 16, 2020

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. This is a talk about positioning one of the most misunderstood concepts in marketing, in startups, in business. It’s not your vision in the market.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108