Oren Steinberg

MARCH 7, 2017

By positioning yourself as the expert in the field, and by writing quality content on the subject matter, you can get the big corporate attention via inbound marketing. Assuming you already ‘made your product bed’ and have completed the product-market fit stage, then you need to carefully and creatively choose the corporations.

Reporting Tools 40

Reporting Tools User Testing Customer Experience Feedback Software 40

Business of Software Conference

JANUARY 28, 2019

And you know how it’s funny, we were talking about the butterfly – I did have a thing, as I stood up for that conference in 2008, I had a little moment of panic because this whole market was new to me and I started thinking as I was walking down to take the stage, how the hell I got here? But it’s not always that serious.

Research Software 40

Research Software Feedback Software Magazine Customer Experience 40

Business of Software Conference

JANUARY 16, 2020

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. This is a talk about positioning one of the most misunderstood concepts in marketing, in startups, in business. It’s not your vision in the market.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108