Gainsight

FEBRUARY 2, 2024

Customer training used to involve writing a 300-page user manual and delivering a week-long, on-site seminar for all new users. Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough.

Education 52

Education User Testing Customer Experience Research Software 52

Business of Software Conference

NOVEMBER 1, 2023

Like many software companies, Constant Contact started with classic, online inbound marketing strategies. This could take shape in a number of different forms, such as actual cold calling, calling new customers or trial sign-ups on the phone, or offering free workshops or seminars in person or online.

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

freshtrax

SEPTEMBER 24, 2019

The training is all done in English and consists of a mix of readings, tests, and tasks. Learning continues even after training, as our coursework includes mandatory reading and testing whenever we release new features. A: New leads relied on the usual forms of networking, inbound marketing activities, and events.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Userpilot

MAY 19, 2021

SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. Dofollow.io’s Online Community That Helps Them Test Out Their Product Ideas. SaaS Inbound Marketing. Social Media. Ebooks, whitepapers, etc. Paid digital ads.

Research Software 119

Research Software B2B User Testing Customer Experience 119