Goals vs objectives and why you got it wrong
The Product Coalition
DECEMBER 9, 2019
The right goals will align with your company vision, purpose, and long-term aspirations. What’s the key performance indicator (KPI) that you’re going to track? Is the objective related to your long-term goal, and does it align with your company vision? Goals are large in size and intangible; that’s why they are hard to measure.
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