Goals vs objectives and why you got it wrong
The Product Coalition
DECEMBER 9, 2019
What’s the key performance indicator (KPI) that you’re going to track? for international digital ad campaigns and increase the reach from 100 to 500 people per week Objectives has the word “object” in it. For example, “Generate 50 leads from the UK before 30 Oct” is more specific than “increase the international customer base.” M easurable?—?Make
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