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A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses

Sachin Rekhi

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. It's important to be as specific as possible.

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Goals vs objectives and why you got it wrong

The Product Coalition

What’s the key performance indicator (KPI) that you’re going to track? for international digital ad campaigns and increase the reach from 100 to 500 people per week Objectives has the word “object” in it. For example, “Generate 50 leads from the UK before 30 Oct” is more specific than “increase the international customer base.” M easurable?—?Make

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Part One: Key Elements to Become a Healthy Product-Led Organization

Bain Public

High-Level Strategic Baseline A high-level strategic baseline is a frequently revised document discovered collectively with leadership that covers the key foundational elements to steer growth, innovation and help stay abreast of changes in the market, industry, customers and competitors. The Enablement Team Next, we have the enablement team.

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14 Best User Tracking Tools For SaaS in 2024

Userpilot

Salesforce is the best user-tracking tool for sales and marketing teams. There is a sizeable catalog of tracking tools in the market that come with a ton of features and functions. Analyze data by cohort and see which of your segments behave positively and which of your segments require increased marketing efforts.