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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. Who is a product marketing manager? But what exactly does this entail?

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Meaningful Product Processes with IMPACT

ProductPlan

Market research—Reveals how others tell their stories and perceive the audience. Customer feedback—A door into what’s happening and the trends and evolution in the market. Roadmapping—Include components of the meaning and value you’re creating, as well as why it’s the right thing to do.

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7 Habits of Highly Effective Product Managers

ProductPlan

Highly Effective Product Managers Prioritize their Roadmaps According to Value (Not Features). The products you bring to the market are just vehicles to solve those problems. They develop their roadmap as a list of features, rather than using the roadmap to communicate the value they expect the product to deliver.

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How Sonos is Leveraging User Research to Enhance Their Beta Program

Centercode

She made key changes that allotted the team influence over the product roadmap, allowed us to engage further upstream, and made our team more beneficial to the entire product development lifecycle – and in turn our customers. Watch the Stakeholder Buy-In Webinar Now.

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How to Become a Director of Product

The Product HQ

Excellent leadership skills, a fundamental understanding of product management, and a strong portfolio of success are the recipe for success. At times, it also shows your potential for a product leadership role. Review customer feedback and study the latest market research to better understand your customers and their wants.

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3 Hallmarks of a Mature Product Organization

ProductPlan

Hallmark 1 of a Mature Product Organization: Unified Product Leadership and Strategy. The cornerstone is a well-thought-out product vision, strategy, and product roadmap. Critical product tasks or processes considered routine and repeatable, such as user interviews and roadmapping, are often handed off to product ops.

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Q&A with Steve Johnson, VP of Products, Pragmatic Institute

Revulytics

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details. Or about supporting the market of many?