Looker Reporting Tools User Experience Weak Development Team 
Mixpanel
MAY 8, 2023
Growing a digital product and company is a multi-team sport. For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. What’s worse, migrating from GAU to GA4 is a long process that’s capped off by having to learn a new, more complex user interface.
Intercom, Inc.
DECEMBER 12, 2018
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.
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Indicative
OCTOBER 23, 2020
Every team — from product to marketing, and IT to engineering — is generating data. It empowers each team across the organization to make data-driven decisions, with access to reporting and ad hoc analysis. . What Technology Do You Need in Your Stack? Event tracking infrastructure needs to be solid. Major Players.
Mixpanel
AUGUST 11, 2020
From understanding the analytics landscape to mapping capabilities with KPIs and integrating new tools with your current stack, we know that choosing a product analytics solution can be overwhelming—not to mention, time-consuming. How is Mixpanel different from marketing analytics tools like Google Analytics?
Reveal
AUGUST 17, 2022
Among all embedded analytics products on the market, Tableau is certainly one of the most popular BI tools for analyzing, visualizing, and working with data. But like any other software solution on the market, Tableau is also not perfect and surely not the best fit for every business use case.
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