Mixpanel

MAY 8, 2023

Growing a digital product and company is a multi-team sport. For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. What’s worse, migrating from GAU to GA4 is a long process that’s capped off by having to learn a new, more complex user interface.

Data Visualization 52

Data Visualization Analytic Tools Embedded Analytics Reporting Tools 52

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Mixpanel

AUGUST 11, 2020

From understanding the analytics landscape to mapping capabilities with KPIs and integrating new tools with your current stack, we know that choosing a product analytics solution can be overwhelming—not to mention, time-consuming. How is Mixpanel different from marketing analytics tools like Google Analytics?

Data Visualization 98

Data Visualization Analytic Tools Reporting Tools Research Software 98