Market Research Messaging Outbound Positioning 
Userpilot
OCTOBER 8, 2021
In the past, any rapid growth that occurred in software companies was largely sales-based or marketing-based. Sales-based growth meant sending thousands of outbound messages in an attempt to find the key decision-maker, shorten the sales cycle, and close aggressively. The emergence of the product-led growth strategy. Conclusion.
Intercom, Inc.
NOVEMBER 20, 2018
. “You will be better served in the long run if these are viewed more as product collaborators” It can also help shape marketing messaging. Again the goal here is to treat this stage of the process as primary market research. How do they describe the category? What features are most appealing? Close the deal.
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