Userpilot

MARCH 26, 2024

The post-launch phase involves walking users through the feature with in-app onboarding flows, release notes, and live webinars. While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. You can also create buzz on third-party platforms such as Product Hunt.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Roy Madden

JANUARY 29, 2021

A major focus for this role is to accelerate the growth of Feedly Pro+ and Feedly Enterprise and increase the awareness of Leo (Feedly’s new AI research assistant) with analysts, influencers, and the press. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Userpilot

SEPTEMBER 14, 2022

Successfully launching a product requires proper planning which usually follows specific steps and checklists. Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing.

Feedback Software 92

Feedback Software Product Research Research Software Product Marketing 92

Userpilot

JANUARY 9, 2023

Take advantage of different marketing data types and sources to better understand your customer. For instance, your marketing data sources may include: Market research for identifying common user pain points. Customer analysis for understanding their preferences, goals, and expectations towards the product.

Feedback Software 95

Feedback Software Analytic Tools Research Software Customer Experience 95

The Product Coalition

JANUARY 25, 2021

Here are 11 things you can do to maintain your product momentum with close to zero development budget: Note : Many of the ideas here were written with B2B products in mind, but I’m sure many B2C product managers will find useful stuff in there as well. Work closer than ever with the BD team and if there isn’t one?—?

Product Research 95

Product Research User Testing Customer Experience Reporting Tools 95

Userpilot

OCTOBER 26, 2023

Businesses may do it by entering new countries, targeting new demographic groups, or adapting products to meet the needs of a different customer segment. This strategy requires solid market research to develop a deep understanding of the new market’s dynamics, customer needs, and competitive landscape.

Feedback Software 101

Feedback Software Analytic Tools Research Software Data Visualization 101

The Product Guy

SEPTEMBER 12, 2017

As you study the people who use your product or might use it, patterns start to emerge. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product.

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

Userpilot

FEBRUARY 8, 2021

Are you looking to apply specific messaging to new customers of a particular geographic region? Let’s say there is a mid-sized company that makes marketing automation software. The product managers are tempted to continue to add features but accept they have to double down on their newsletter creation experience.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Customer Experience 98

Userzoom

DECEMBER 17, 2019

Using that, you can then create a research plan that both mitigates their worries and shows how research can impact the metrics they care about.” ” Communicate the right message to the right people. Andy Budd, Managing Director, Clearleft. UX Researcher / Designer. Manage their expectations: Summarize.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. Product failure is often attributed to poor UI/UX.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Revulytics

AUGUST 8, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details.

Research Software 54

Research Software Product Research User Testing Reporting Tools 54

Mixpanel

AUGUST 3, 2023

Product teams can enhance the customer experience to drive more users to the value moment conversion. Sales can be armed with messaging that focuses on the known value moment. Customer success can guide customers to the product’s value. Check out our Marketing Analytics Board. That’s the real trick for marketers.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

Product teams can enhance the customer experience to drive more users to the value moment conversion. Sales can be armed with messaging that focuses on the known value moment. Customer success can guide customers to the product’s value. Check out our Marketing Analytics Board. That’s the real trick for marketers.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

Product teams can enhance the customer experience to drive more users to the value moment conversion. Sales can be armed with messaging that focuses on the known value moment. Customer success can guide customers to the product’s value. Check out our Marketing Analytics Board. That’s the real trick for marketers.

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40