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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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Steps and Checklists For Launching a Product: Product Marketing Managers Guide

Userpilot

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

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Product Marketing Manager Resume Examples and Templates

The Product HQ

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. Recruiters and hiring managers usually take around 6 seconds to go through a resume.

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Product Failure: Why New SaaS Products Fail and How to Avoid it

Userpilot

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. SaaS startups fail due to poor product market fit.

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How to Create a Feature Launch Plan + Best Practices

Userpilot

The post-launch phase involves walking users through the feature with in-app onboarding flows, release notes, and live webinars. While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. A webinar covering a reporting feature from Userpilot.

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How to Create a Feature Launch Plan + Best Practices

Userpilot

The post-launch phase involves walking users through the feature with in-app onboarding flows, release notes, and live webinars. While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. A webinar covering a reporting feature from Userpilot.

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How to Create a Feature Launch Plan + Best Practices

Userpilot

The post-launch phase involves walking users through the feature with in-app onboarding flows, release notes, and live webinars. While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. A webinar covering a reporting feature from Userpilot.