Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

User Testing 95

User Testing Product Research Product Marketing Customer Feedback 95

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 97

Feedback Software Research Software Analytic Tools Product Research 97

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 81

Customer Feedback User Testing Feedback Software Product Research 81

Userpilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

Product Research 88

Product Research Data Visualization User Testing Research Software 88

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Product Research 89

Product Research Feedback Software Research Software Product Marketing 89

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 94

Feedback Software Research Software Product Research User Testing 94

Userpilot

APRIL 24, 2024

Solution : Lisa realized she needed a channel with less distraction and more engagement, leading her to choose our own product for inviting users. Using Userpilot’s survey functionality, Lisa created an interview invite survey and triggered it to the right user segment inside Userpilot. Survey segmentation in Userpilot.

User Testing 88

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Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Product Research 89

Product Research User Testing Research Software Feedback Software 89

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

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Userpilot

JUNE 20, 2023

First, you need to clearly define the product goals, the problems it solves, and its alignment with the organization’s business goals. Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. Goal setting framework.

User Testing 90

User Testing Product Research Feedback Software Customer Feedback 90

Usersnap

SEPTEMBER 12, 2023

You either have a million questions that you don’t know how to arrange on your product pricing survey, or your mind is blank and you don’t know where to start. In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Let’s get right to it!

User Testing 94

User Testing Product Research Data Visualization Research Software 94

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Send voice-of-the-customer surveys like CSAT , CES , NPS , and feature surveys to collect and analyze customer feedback.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Research Software 92

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. User interviews Website analytics Product analytics , and more. Perform user research Good personas are a reflection of your ideal customer.

Data Visualization 97

Data Visualization Analytic Tools Research Software User Testing 97

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. Product-market fit surveys.

Feedback Software 93

Feedback Software Research Software User Testing Product Research 93

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Userpilot

AUGUST 10, 2022

You should focus on one Minimum Marketable Feature (MMF) at a time – and not the whole product. PMF surveys help you determine if your MVP meets the demands of the market. The product development process of an MVP. Let’s have a look at the main steps: Conduct market research. Roadmapping.

Product Research 78

Product Research User Testing Feedback Software Research Software 78

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. Ready to get started?

User Testing 98

User Testing Feedback Software Research Software Product Research 98

Userpilot

SEPTEMBER 11, 2023

A soft launch releases the product to a limited audience, a minimal launch releases only a limited feature set, and a full launch releases the full product to everyone. It involves market research, goal setting, and the development of your go-to-market strategy. What is a product launch? Who are they?

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Product launches Product Research Data Visualization Research Software 103

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Drives product success. Product management is a multi-faceted, complex process.

Data Visualization 98

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Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

SEPTEMBER 14, 2023

TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs. To collect the necessary data, you can conduct customer discovery interviews or trigger in-app surveys. How easy is our product to use?

Product Research 86

Product Research Customer Feedback Data Visualization User Testing 86

Userpilot

JULY 24, 2023

An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Launch your product. Sample user persona.

Product launches 90

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Userpilot

NOVEMBER 21, 2023

To further improve the new feature, collect user feedback via in-app surveys. If you want to see how Userpilot can help you orchestrate your product launches, book the demo! What is a product launch checklist? A product launch checklist is a list of tasks that you need to complete to successfully launch a new product or feature.

Product launches 91

Product launches User Testing Product Research Analytic Tools 91

Userpilot

MAY 5, 2022

Following the product management process results in continuous product discovery, design, and development; overall, it improves the chances of success. The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users.

Product Research 95

Product Research User Testing Research Software Feedback Software 95

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Tracking sentiment can also help you with feedback analysis and interpreting responses to in-app surveys.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

SEPTEMBER 29, 2022

When users are used to the product and can use it effectively, its relative value grows. Product value depends on external factors and it’s difficult to measure. You can estimate it with Product-Market Fit ( PMF ) and Net Promoter Score ( NPS surveys ), by collecting qualitative feedback and tracking product usage.

User Testing 96

User Testing Product Research Feedback Software Analytic Tools 96

Userpilot

SEPTEMBER 15, 2022

External CI can be collected from any resource of third-party data (social media posts, and market research surveys). Send NPS surveys to measure customer loyalty and act on it. Use ActionIQ to gather marketing-related data to better marketing performance. Welcome screen survey by Postfity.

Feedback Software 98

Feedback Software Research Software Analytic Tools Data Visualization 98

Userpilot

SEPTEMBER 12, 2022

In a nutshell, there are two types of NPS surveys: transactional and relational. It’s aimed to understand how likely customers are to recommend your product to a friend/colleague on a scale of 1-10. Userpilot can help you create rNPS and tNPS surveys to measure customer loyalty code-free. Book a free demo to get started!

Feedback Software 95

Feedback Software Product Research Onboarding KPIs User Testing 95

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. They tell the product management team what they need to achieve.

Product Research 93

Product Research User Testing Customer Feedback Research Software 93

Userpilot

JANUARY 14, 2023

Product-Market Fit is a measure of how well your product satisfies your user needs. Building the perfect product before launching is not possible. Use in-app surveys to collect feedback on product performance and ideas on how to improve it. Products achieve success because they solve user problems well.

Feedback Software 95

Feedback Software Research Software Product Research User Testing 95

Userpilot

APRIL 6, 2023

Failure to reach product-market fit Overengineering often delays the moment companies reach product-market fit. First, it delays the product launch. This means a lot of product development happens without customer validation. Finding the product-market fit. In-app survey created in Userpilot.

Feedback Software 94

Feedback Software Analytic Tools Research Software User Testing 94

Userpilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Product Manager The Product Manager’s role is to: Create a product strategy. Oversee product design.

Research Software 97

Research Software Feedback Software Analytic Tools Onboarding KPIs 97

Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. In this post on the SiriusDecisions blog — Three Tips for Aligning Product Management and Product Marketing — I share three practical tips for aligning product management and product marketing that came up in these sessions.

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Userpilot

NOVEMBER 19, 2022

Product service management vs product management. Product service management combines product management and marketing responsibilities into one role. On the one hand, they deal with market research and messaging just like the marketing team. Product and feature sunsetting stage.

Data Visualization 97

Data Visualization User Testing Research Software Feedback Software 97

Userpilot

NOVEMBER 10, 2022

To resolve this, ask customers what their jobs to be done are in the welcome screen, and then tailor the product experience to meet those needs. To address customer pain points, run in-app surveys to ask customers for direct feedback. Improve product personalization to address customer needs. Recruit the research participants.

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User Friction Customer Experience User Testing Product Research 91