The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 118

User Testing Market Research Product Research Research Software 118

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

JUNE 17, 2024

Understanding how to analyze survey data doesn’t have to be complicated. With the right survey questions, you can gain insights into what your customers like and dislike about your brand, products, and services. The two main types of survey data are quantitative data and qualitative data. Book a demo today!

Data Visualization 105

Data Visualization Product Research User Testing Analytic Tools 105

Userpilot

SEPTEMBER 15, 2023

What’s preference testing? How to conduct a preference test and collect feedback ? TL;DR Preference testing is a research method used by UX and UI designers to decide which designs users prefer and why. What is a preference test? What are its benefits and drawbacks?

User Testing 102

User Testing Product Research Data Visualization Feedback Software 102

Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Creatively exploring market preferences is critical for success. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. Definitely not!

User Testing 84

User Testing Research Software Customer Feedback Feedback Software 84

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. What could lead to market gaps? Let’s get into it!

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Let’s explore: What a persona is and its importance in product management. Eight detailed persona examples to inspire your user research. So how do you get started?

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

UX Studio

NOVEMBER 26, 2018

Creating a digital product from scratch can make for an exciting process but never a smooth ride. But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? What should I do?

User Testing 108

User Testing Market Research Product Research Research Software 108

Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Creatively exploring market preferences is critical for success. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. Definitely not!

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Let’s get right to it!

User Testing 105

User Testing Product Research Data Visualization Research Software 105

Userpilot

JUNE 20, 2023

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

DECEMBER 15, 2023

Why do you need idea screening to build successful products? More importantly, we show you how to screen your feature and product ideas effectively. By screening your ideas before investing in their development, you reduce the risk of failure and can allocate resources to initiatives that satisfy customer needs and market demand.

Data Visualization 105

Data Visualization Product Research User Testing Research Software 105

Userpilot

JANUARY 9, 2024

Any product manager can deploy a feature into production – but what’s the point of all that hard work without getting into the participant’s mind and understanding whether it’s usable or not? TL;DR A Single Ease Question (SEQ) is a simple yet effective method of quantitative usability testing.

Data Visualization 105

Data Visualization User Testing Product Research Analytic Tools 105

Userpilot

OCTOBER 29, 2023

We also look at: how to calculate willingness to pay factors that influence it how product managers can boost it Let’s get right to it! TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller.

Research Software 105

Research Software Feedback Software Analytic Tools User Testing 105

Userpilot

JUNE 25, 2024

The product management world sometimes uses the terms product design/development interchangeably. This ultimate guide will walk you through the key differences between product design and product development. Product design goals could include meeting the needs of a specific user persona or filling a gap in the market.

Research Software 52

Research Software Feedback Software Product Research User Testing 52

Mind the Product

NOVEMBER 15, 2019

Todd Lombardo reminds us that as product managers we often make bad decisions. The key to minimising these, he says, is effective product research. Key points: All product managers make bad decisions. Todd explains that even the most experienced and effective product managers make bad decisions.

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Product Research User Testing Research Software Data Visualization 138

Antwak Blog

MARCH 26, 2021

Market research is the process of gathering information about your business’s buyer personas, target audience and customers. This is done know how practicable and successful your business, products or services would be among these people. The market research also provides a deep understanding of wide variations of things.

Market Research 52

Market Research User Testing Product Research Marketing 52

Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

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User Testing Research Software Product Research Customer Feedback 122

Userpilot

NOVEMBER 10, 2022

Customer pain points are important to reveal when you want to improve product engagement and grow fast. If you can fix customers’ pain points, you’ll be well on your way to improving their overall customer experience. In this article, we’ll cover: What are customer pain points? Let’s get started.

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User Friction Customer Experience Product Research User Testing 98

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. For startups and product owners, the stakes are high, and the path is treacherous. Time pressure: The urgency to bring a product to market leads to shortcuts.

Branding 90

Branding User Testing Product Research Data Visualization 90

Userpilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product analysts, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product analyst is a professional who conducts product research , analyzes, and interprets such data to make accurate decisions about the product.

Data Visualization 52

Data Visualization Analytic Tools Product Research Research Software 52

UX Studio: Product Management

DECEMBER 7, 2022

Including UX research in any UX project is crucial for all businesses with any digital platform. This is great news, but finding the best UX research agency can be challenging for companies in need. To help you find the right match we collected the best UX research consultancies you can work with. . Competitor Analysis.

User Testing 52

User Testing Research Software Product Research UX 52

Userpilot

JUNE 2, 2022

What are some great customer feedback examples that SaaS companies use successfully? Continuous customer feedback collection is vital to business success. That’s because customers understand your product more than anyone else and their demand drives revenue. What is customer feedback?

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Pragmatic Marketing

APRIL 27, 2020

As people around the world shelter in place under the threat of COVID-19, demand for consumer-packaged goods (CPG) is booming. CPGs top the list of in-demand products because they tend to be safe (they don’t transmit infectious diseases), are reasonably long-lasting and are affordable in most instances. The Golden Age of CPG.

User Testing 91

User Testing Product Research Customer Experience Testing 91

Pragmatic Marketing

APRIL 27, 2020

As people around the world shelter in place under the threat of COVID-19, demand for consumer-packaged goods (CPG) is booming. CPGs top the list of in-demand products because they tend to be safe (they don’t transmit infectious diseases), are reasonably long-lasting and are affordable in most instances. The Golden Age of CPG.

User Testing 91

User Testing Product Research Customer Experience Testing 91

DISQO

JULY 5, 2018

“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.

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User Testing Research Software Market Research Product Research 66

Intercom, Inc.

NOVEMBER 18, 2020

Companies that automate support are 4x more likely to see CSAT improvements, according to a survey we conducted with support leaders. With customer expectations and conversation volumes on the rise, businesses need a way to effectively deliver on-demand, personal support while maintaining customer satisfaction.

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User Testing Customer Experience Research Software Product Research 223

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

DISQO

OCTOBER 15, 2019

We’ve all known this person (or maybe we are this person): Activity tracker firmly attached, obsessively monitoring sleep cycles, heart rate, blood pressure, steps taken, distance covered, calories consumed, calories burned. Gathering and analyzing data no longer falls squarely on the shoulders of market research or consumer insights teams.

Research Software 40

Research Software Feedback Software Product Research User Testing 40

DISQO

OCTOBER 15, 2019

We’ve all known this person (or maybe we are this person): Activity tracker firmly attached, obsessively monitoring sleep cycles, heart rate, blood pressure, steps taken, distance covered, calories consumed, calories burned. Gathering and analyzing data no longer falls squarely on the shoulders of market research or consumer insights teams.

Research Software 40

Research Software Feedback Software Product Research User Testing 40

Usersnap

DECEMBER 1, 2021

You may be asking, what is the voice of the customer (VoC), and how can I use a voice of customer survey to improve my SaaS business? No, it isn’t a cacophony of customers randomly speaking like Revolution 9 on the Beatles White Album. What is a Voice Of The Customer Survey? Existing Customer Retention.

Product Research 91

Product Research Feedback Software Customer Feedback User Testing 91

Userpilot

MAY 21, 2024

It’s about creating products that feel intuitive and enjoyable for the user. This practice combines function, usability , and aesthetics to ensure that every interaction a user has with a product is seamless and satisfying. Short for user experience design , UX Design is a vital part of product development.

User Testing 52

User Testing Customer Experience User Experience Customer Feedback 52

Centercode

SEPTEMBER 10, 2019

Back in the day, there were fewer formalized types of customer feedback. Product managers would wait weeks or even months for feedback to trickle in once the product was on the market. Products need to interact seamlessly with other devices — even as technology as a whole continues to evolve.

User Testing 49

User Testing Customer Feedback Feedback Software Product Research 49

Userpilot

JUNE 28, 2024

Embarking on a career as a user acquisition specialist involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful user acquisition specialist. Internships can be helpful here, especially when undergoing studies.

Data Visualization 52

Data Visualization Analytic Tools Research Software Reporting Tools 52

UX Planet

FEBRUARY 1, 2024

After all, they can help you move through all stages of UX design — from user research to prototyping to optimisation — more efficiently and productively. Here are seven key aspects to consider when choosing a UX user interaction tool: Project Goals. How well does the tool fit your project? Project type.

Research Software 52

Research Software Analytic Tools Feedback Software Data Visualization 52

DISQO

JULY 5, 2018

“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.

User Testing 40

User Testing Research Software Product Research Market Research 40