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Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf

Userpilot

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Book a demo to learn about its engagement, feedback, analytics, and self-service features.

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How to Build a SaaS Platform

The Product Coalition

Businesses and individuals are increasingly making SaaS (Software-as-a-Service) applications their choice software platform for their business needs. A Cision PR Newswire report projects the SaaS market to grow from $158.2 A Cision PR Newswire report projects the SaaS market to grow from $158.2

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Marketing Funnel Analysis: Step-By-Step Guide (+Best Tools)

Userpilot

What is marketing funnel analysis? And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. What is marketing funnel analysis?

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FinTech Onboarding: 13 Best Practices for Customer Success

Userpilot

With so many options out there for consumers, the FinTech onboarding process is crucial for any FinTech company looking to set itself apart. As with every digital product, the first few minutes on your app will determine whether the user sticks with it or abandons it. What is FinTech onboarding? to assist customers at all times.

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What are Customer Insights [+ Examples and Best Tools]

Userpilot

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Collecting customer insights is essential to answer important questions about your users and how your product fits their needs. Analyzing customer service data to identify common issues and queries among new users.

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Three Red Flags You’re Using the Wrong Customer Success Platform

Gainsight

Customer Success (CS) has become a mission-critical discipline in SaaS and beyond, with 97% of the companies we surveyed this year reporting that they have a Customer Success function. In other words, if you’re reading this, chances are you use a Customer Success management platform. But do you have the right one?

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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing?