Remove Marketing Remove Onboarding KPIs Remove Support Training Remove Webinar
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Creating a Product Launch Training Program

ProductPlan

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing.

article thumbnail

Creating a Product Launch Training Program

ProductPlan

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing.

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A Product Manager’s Guide to Building Customer Loyalty

ProductPlan

In a world where advertising-supported products, SaaS products with monthly renewals, and free trials are de rigueur, customers don’t have nearly as much incentive to stick around as they used to. For the sales and marketing team, that download was the win. Shifting the focus to loyalty. Customer loyalty is a team effort.