Marketing Outbound Product launches Product Marketing 
Usersnap
FEBRUARY 14, 2023
Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.
The Product Coalition
JULY 8, 2019
An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.
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Userpilot
OCTOBER 25, 2022
Strategic Product Management Activities and Tips. Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. Conduct market research.
Userpilot
JULY 4, 2023
Growing your product requires tackling one of the biggest challenges, which is to cross the chasm. However, if done successfully, you’ll become the early market leader in a specific niche market before going on to dominate the mainstream market. Read on to discover how to cross the chasm and scale your technology company.
Userpilot
NOVEMBER 20, 2022
How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.
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