perspectives Messaging Product launches Product Marketing Testing 
Intercom, Inc.
JULY 9, 2018
But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches. Assess the complexity of the new feature.
Intercom, Inc.
JULY 9, 2018
But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches. Assess the complexity of the new feature.
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PMLesson's Ace the PM Interview
APRIL 6, 2020
Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.
ProductCraft
AUGUST 6, 2020
Like any other field, product marketing has its set of tried and tested methods–market research, customer personas, buyer journeys, competitive analysis, ideal customer profile, positioning, messaging, and so on. However, the often long and tedious journey from market research to product launch.
Userpilot
SEPTEMBER 29, 2023
While product development describes the process of creating the product itself (i.e. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Step four is building a minimum viable product.
ProductPlan
OCTOBER 6, 2022
This work led me to dig into the product team’s role in launching products. There seemed to be a lot of pain and no solutions for launching a product or feature from the product manager’s perspective. When the product designer and I discussed the feedback, we revisited the job of those early designs.
Userpilot
FEBRUARY 17, 2021
February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.
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