Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

Product launches 88

Product launches Product Research User Testing Research Software 88

Userpilot

OCTOBER 25, 2022

They tell the product management team what they need to achieve. Initiatives are projects that lead to the realization of goals. Market research, differentiation, and positioning are necessary to prepare for the product launch. Creating the product launch plan. Product Launch metrics.

Product Research 85

Product Research User Testing Customer Feedback Research Software 85

Mixpanel

OCTOBER 6, 2022

There are product goals and marketing goals. With that caveat, I have seen companies with struggling products slowly, over time, lose top-of-funnel traffic. Pageviews drop as customers stop referring the product, companies stop wanting to partner with subpar tooling, and press mentions are increasingly hard to achieve.

Data Visualization 59

Data Visualization Onboarding KPIs Marketing Analytic Tools 59

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

Feedback Software 81

Feedback Software User Testing Product Research Strategy 81

Userpilot

DECEMBER 8, 2022

Make your UI easy to navigate so that customers can easily learn how to use it and can experience product value quickly. A GTM strategy is a key component of a successful product launch and reduces the chances of its failure. Failed product launches. Getting your pricing right is tricky. GTM Strategy. Conclusion.

Feedback Software 92

Feedback Software Research Software User Testing Analytic Tools 92

Userpilot

MAY 31, 2021

If a company is product-led, then most of the marketing manager’s activities happen post-signup. Much as you distinguish your product from its alternatives with the right product positioning, you should also distinguish your ideal users from people your product isn’t for. Goals and KPIs.

Analytic Tools 74

Analytic Tools Onboarding KPIs Research Software Product Marketing 74