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Creating a Product Launch Training Program

ProductPlan

Marketing needs to know the value of the new product. The first internal group to train is marketing. They’re on the hook to generate qualified leads for the new product. So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit.

article thumbnail

Creating a Product Launch Training Program

ProductPlan

Marketing needs to know the value of the new product. The first internal group to train is marketing. They’re on the hook to generate qualified leads for the new product. So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit.

article thumbnail

How to Decrease Beta Testing Costs by 40%

Centercode

They’re using Centercode solutions to improve opportunity costs, bring down support costs, and decrease returns — amounting to a 40% reduction in costs overall. In the months before a product launch or new release, opportunity costs run rampant. Let’s dig deeper into how Centercode helps you cut costs and stay lean.