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And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a productmarketingstrategy for every stage of product adoption. The five stages of the Product Adoption Curve.
But by making it easy and relatively affordable to play any song in any room of the house (or all of them), casual consumers saw the appeal of wireless streaming audio. They began dipping their toes in the market. In some cases, their go-to-market efforts may also require much more education than a typical new product introduction.
Throughout his career, Al has focused on helping companies develop and execute digital strategies to grow their business and stay ahead of the curve. Developing a mobile product is a daunting task. This approach empowers product and marketing teams to play offense with respect to immediate retention and optimization opportunities.
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