Roy Madden

JANUARY 29, 2021

You will be responsible for developing and executing the Feedly marketing strategy. It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information. Grow and lead the product marketing team. Responsibilities.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

The Product Coalition

FEBRUARY 1, 2016

It is especially true for companies that are launching new products into the market and have not determined an exact formula to grow their customer base. Smaller companies that typically have 1–2 products in their arsenal are at risk if they do not get their customer acquisition strategy right. More on that later in the post.

Product Research 60

Product Research User Testing Customer Experience White Paper 60

The Product Coalition

JANUARY 15, 2019

Even the best thought-out plans must be routinely tested & tweaked to retrofit strategy to reality. More & more early-stage capital is going into pre-product companies. The lean startup method , once admittedly and unwisely elevated to “necessary and sufficient” status (it’s merely necessary, not singularly sufficient?—?more

Feedback Software 84

Feedback Software Customer Feedback White Paper Data Visualization 84

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. We lack four or five beta users kicking the stuffing out of our proto-product, stumbling through installation and incomplete UI.

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

svpg

JULY 15, 2016

In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions. Product Vision. Product Strategy.

Vision 101

Vision Strategy User Testing White Paper 101

Innovatemap

SEPTEMBER 29, 2020

Product marketing and demand generation have long found themselves on opposing sides of marketing teams. What most companies don’t realize is that there’s a science and an art to both sides, and pitting the two against each other misses a critical opportunity to optimize your entire marketing strategy. Why you need both disciplines.

Data Visualization 52

Data Visualization White Paper Marketing Product Marketing 52

ProductPlan

NOVEMBER 9, 2022

Product launch timelines visually represent the project plan to successfully release new products. The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. Role of the product launch timeline.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52