article thumbnail

461: Customer use cases to guide product design – with Lilac Muller, PhD

Product Innovation Educators

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. 18:41] How does the use case impact product vision and decision-making?

article thumbnail

Product Managers – More Strategic as Product CEO or Portfolio Executive?

Product Management University

BTW, the Portfolio CEO is the Chief Product Officer or the manager with the most senior role in product management. Portfolio Vision Portfolio CEO, the first and most important thing you’re going to do, just like the CEO of a company, is establish a “north star” vision for the portfolio. Feeling good? Let’s keep going.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Vision vs. Strategy

svpg

I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). Product Vision. Product Vision. In truth, buying into a vision is a bit of a leap of faith. Product Strategy.

Vision 101
article thumbnail

Product Portfolio Management & the Strategic Ripple Effect 6 of 10 – A Portfolio Roadmap Isn’t Just a Product Thing

Product Management University

PORTFOLIO STRATEGY WHITE PAPER : How It Drives a Chain Reaction of Success Across Product Management, Product Marketing, Sales & Customer Success

Roadmap 130