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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. Why Use Product Marketing Tools ? Ready to dive in?

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How to deal with limited budgets for user research recruitment and tools

Userzoom

Although we strive to work in an environment where user research is a part of every stage of the product development lifecycle , and your executives have completely bought in to everything you do… we have to be realistic. UX Researcher / Designer. White paper-style research and expert evaluations can also be done quickly and cheaply.

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461: Customer use cases to guide product design – with Lilac Muller, PhD

Product Innovation Educators

A use case is how customers use your product or service to derive value of some kind. First, I do internet research. I go out into the field with customers and see what solutions they’re using today and what problems they’re facing. It was a technological marvel. So you need to observe people.

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Getting to S&OP Success

Good Product Manager

92% of companies report their S&OP technology is desktop spreadsheet and database solutions. Goal: Eliminate any reliance on tools that have proven to be universally error-prone and undermine the cross-functional integration of processes and data. Lack of a technology roadmap.

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How to Maintain Your Product Momentum on A Limited Budget

The Product Coalition

The key here is to combine objective content (such as business insights and useful tools), along with some product-specific content that you wish to promote. a few years back, when I was leading a large B2B platform, we promoted it with a video-based newsletter that we sent every month or so. Newsletters ?—?a

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Your First Days as Product Manager

Under 10 Consulting

Reports from industry analysts may reveal new industry trends, and perhaps show how your company and products are influencing them. You may have some familiarity with the product from your past research. Now that you have a strong understanding of the technology, industry, and domain, take a look at your internal product processes.

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Leverage

Product Solving

“Good product managers create leveragable collateral, FAQs, presentations, white papers. Good product managers anticipate the serious product flaws and build real solutions. Give your team the tools they need to succeed, provide clear expectations, and give them the space to execute.