article thumbnail

Product Management History: The Nineties, The Noughties, and Beyond

The Product Coalition

2002 saw the start of the APM program, which Marissa Mayer introduced at Google. In the early 2000s we also got The Agile Manifesto, which was set to replace waterfall as the defacto method for building software products. Check out our certifications here. After all, many paths lead to product! Looking for a good read?

article thumbnail

Top 7 UX Research Agency in 2023

UX Studio: Product Management

He is also the author of The Design of Everyday Things , published in 2002, which is one of the most essential books in the world of design. . Founded in 2005 by Theresa Neil, Guidea is a Woman-Owned Small Business (WOSB) – a national certification that verifies that a company is at least 51% woman/women-owned and operated.

article thumbnail

What Lifecycle or Agile Approach Fits Your Context? Part 5, Origins of Agile Approaches

Johanna Rothman

The original signatories of the Manifesto for Agile Software Development wanted to solve these specific problems: How can we: Bring more adaptability to software development? If you read these books, you could understand project-based agility. However, many people wanted “the recipe” for agility.