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Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

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Upcoming Speaking Engagements

Bain Public

I share my passion for product through workshops, published articles and speaking engagements. Banff Interactive Screen 2003, Banff, Canada Flash Forward 2002, San Francisco, U.S. Paul Ortchanian is a pro in injecting strategies and tactics to monetize his client's businesses. Interested in having me speak or attend an event?

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Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.