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Which should you focus on first: monthly active users or revenue?

Atlassian

If the value you deliver is more than the price you charge, customers will stay with you longer. Related Article. While this later became par for the course across the software industry, it was groundbreaking back in 2002. Related Article. How do you encourage customers to reach that deep adoption? In Leadership.

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The Best NPS Tools & Software + How to Use Them to Cut Churn by Up To 30%

Userpilot

Net Promoter Score is one of the best known and most widely-used ways of measuring customer experience in the world. And no wonder: it was developed on the basis of studies from 1999 to 2002, Fred Reicheld and his team found a strong correlation between company growth rates and Net Promoter Scores in a variety of sectors. Userpilot ).