Network effects and Feedback loops?—?the Betamax and VHS story
The Product Coalition
OCTOBER 9, 2018
Network effects and Feedback loops?—?the The videotape format war between VHS and Betamax has since become a marketing strategy case study favourite. Betamax was the better technology and Sony had first mover advantage. What I had witnessed was a platform based network effect kicked off by a small advantage.
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