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Customization vs Personalization: What’s the Difference?

AB Tasty

Though not the same, (mass) customization and personalization strategies revolve around people’s deep-seated desires for self-expression and recognition – as well as their limited attention spans in a loud, digital world. We should pause here to consider the two main versions of personalization, rule-based and machine learning.

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What’s next for marketplace startups? Reinventing the $10 trillion service economy, that’s what.

Andrew Chen

Five strategies for unlocking supply in regulated markets. Angie’s List, a home services site founded in 2005, carves off Craigslist’s household services category. Leave this field empty if you're human: Five strategies to unlock regulated industries. The history of service marketplace paradigms. The Listings Era.

Startups 111
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Salesforce’s Mike Kreaden on how to build a platform to drive growth

Intercom, Inc.

Machine learning can get the right message or recommendation out in a responsive way – not just from the customer’s next best action, but from the sales perspective, too. So in 2005 when we announced the AppExchange, we actually had at that point 70 applications that would then be ready for launch in January.