Customization vs Personalization: What’s the Difference?
AB Tasty
JUNE 10, 2024
Though not the same, (mass) customization and personalization strategies revolve around people’s deep-seated desires for self-expression and recognition – as well as their limited attention spans in a loud, digital world. We should pause here to consider the two main versions of personalization, rule-based and machine learning.
Let's personalize your content