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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

You can follow and message Li on Twitter if you have thoughts about the piece. NPR sells ads on its podcasts and has teams of designers, planners, and strategists, but is technically a non-profit media organization. Based on our conversations, lag in monetization isn’t due to lack of efficacy of ads. But what to call it?