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Launching a New Breakout Product | Jason Fried | BoS USA Online 2020

Business of Software Conference

And then you end up building multiple products over a number of years, we launched in 2004, we launch Basecamp, and 2005, we launch Ta-da list, and then we launched Backpack in the same year in 2006, we launched Campfire. So David and I set the direction, and the strategy and the vision and sort of where we’re headed.