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Product Failure is An Opportunity

The Product Coalition

The questions are about the product’s value, its benefit and its purpose. Is the product still adding value to the business or its clients? A product or feature might have been successful at the time of release, but technical capabilities improve and user expectations evolve.

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Creating and Marketing Cybersecurity Products by Richard Reiner

Mind the Product

Between 2002 and 2006, cybersecurity technologies for networks were now entering into a period of maturity. Surviving in a maturing market at Enomaly. Consumer security at PasswordBox. Creating a Category at Assurent.

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Launching a New Breakout Product | Jason Fried | BoS USA Online 2020

Business of Software Conference

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email. Yeah, in 2006.