Remove 2006 Remove Marketing Remove Product launches Remove Technical Review
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Product Failure is An Opportunity

The Product Coalition

The questions are about the product’s value, its benefit and its purpose. Is the product still adding value to the business or its clients? A product or feature might have been successful at the time of release, but technical capabilities improve and user expectations evolve.

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Creating and Marketing Cybersecurity Products by Richard Reiner

Mind the Product

In this ProductTank Toronto talk, Richard Reiner , Executive Chairman at dfuse , takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space. Surviving in a maturing market at Enomaly. Surviving in a Maturing Market at Enomaly.

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Launching a New Breakout Product | Jason Fried | BoS USA Online 2020

Business of Software Conference

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email. That worked well.