The Product Coalition

FEBRUARY 1, 2022

And yet, clearly articulated actions for what happens when the measure of success is not met anymore are rarely part of product planning. Pivoting done well means the team doesn’t lose direction and can build on the insights for new product development. The questions are about the product’s value, its benefit and its purpose.

Weak Development Team 121

Weak Development Team Technical Review Workshop Customer Feedback 121

Mind the Product

DECEMBER 26, 2019

Between 2002 and 2006, cybersecurity technologies for networks were now entering into a period of maturity. They began putting all of their time and effort into developing a solution to this problem but realized they were too early and the CSOs were unwilling to spend money on it because it wasn’t actually a priority.

User Testing 100

User Testing Customer Experience Marketing Research Software 100

Business of Software Conference

MARCH 24, 2021

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email. That worked well.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40