5 Costly Branding Mistakes
UX Planet
JANUARY 16, 2024
For startups and product owners, the stakes are high, and the path is treacherous. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. It illuminates your target audience, their pain points, and desires. Yet, it’s a double-edged sword.
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