Launching a New Breakout Product | Jason Fried | BoS USA Online 2020
Business of Software Conference
MARCH 24, 2021
In 2007, we launched Highrise; we launched a new product every year for like four or five years, basically. So David and I set the direction, and the strategy and the vision and sort of where we’re headed. And that was exciting. But again, you forget that the real work comes from maintaining products. So it’s expensive.
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