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Pirate Metrics For Product-Led SaaS-How Does The AARRR Framework Look Like In SaaS

Userpilot

Invented in 2007 by Dave McClure, pirate metrics is a framework that is still used by businesses to measure and optimize customer interaction across their lifecycle. The pirate metrics framework was developed by Dave McClure from 500 Startups and introduced in his 2007, presentation entitled “Startup Metrics for Pirates.”.

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What is Engineering as Marketing and How Can It Help You Drive Product Growth

Userpilot

You can then use that score to make product improvements, find patterns in user behavior, and send relevant in-app messages to specific segments. One of the most well-known (and original) examples of engineering as marketing is HubSpot’s Website Grader. You have to get both the engineering team and marketing team involved.