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The Evolution of Netflix

The Product Coalition

In 2007, the company launched its streaming service, allowing subscribers to instantly watch a vast library of movies and TV shows online. The company also leveraged data analytics to personalize recommendations and improve the user experience. UX Timeline, back to the past!

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What is Engineering as Marketing and How Can It Help You Drive Product Growth

Userpilot

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. These tools are complimentary to your product or service meant to draw in potential customers. Helpful tools build customer love and improve overall customer satisfaction.

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User Funnel in SaaS: How To Optimize Each Stage and Drive More Conversions?

Userpilot

How can you stop losing customers in your user funnel and start getting to convert them faster? User funnel optimization is the key to improving your conversion rate. In this article, we’ll be discussing top strategies to optimize your user funnel, as well as 3 tools to help you do a funnel analysis to boost retention.

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AARRR vs RARRA: Which one is better and what to choose?

Userpilot

The RARRA model is popular for supporting the product-led growth strategy and complements the North Star Metric framework. The right metrics for either model are activation rate, the number of demos booked or signups , user retention rate, Net Promoter Score , monthly recurring revenue, expansion MRR , and customer lifetime value.